Don’t you love a seamless brand collaboration that doesn’t feel like someone is trying to sell you something? Well Caterpillar knew partnering with Riley Green was an absolute no brainer. What started out as Green simply inquiring to buy new equipment for his farm at a local Cat dealership turned into a blossoming alliance to bring his audience closer to Cat construction.

How did we bring Riley’s fan base into the mix authentically? Through strategically building connections on various mediums. On social, we tapped into Riley’s homegrown roots by showcasing just what he does with his machinery in his down time from being a famous singer. We didn’t stop there. We took this one step further and met the fans where we knew they would show up and show out, at Riley’s Ain’t My Last Rodeo Tour. Every show had an agency representative presence to ensure contracts were being met and the artist continued to be satisfied with their partnership. From tossing out signed Caterpillar hats at every show to being decked out in Cat apparel to inviting key stakeholders to a once in a lifetime backstage experience to commemorative laminates and more, Cat truly integrated their brand cohesively with Riley’s to bring to life the ultimate integration.