In the olympics of ads, our team was tasked with taking an existing Super Bowl spot and elevating it to a standout, media-enticed moment in a sea of celebrity heavy hitting brands. What better way to make a splash than to team up with life long Lindt lover and the American Royal Family herself, Kylie Kelce. As this year’s IT GIRL Lindt teamed up with Kylie Kelce to showcase her witty personality while maintaining feel good spirits authentic to the spot and the brand.

As a piece of content that complements the TVC, we focused on how people enjoy the Super Bowl and the endless amount of emotions that come with it. Super Bowl parties are full of salty snacks—nachos, queso, pretzels, chips and more. And depending on how the game is going… a few salty people as well. That’s why Lindor truffles are just the right amount of sweet to balance both out.

We captured Kylie being her warm, sweet self while setting up for a watch party. With humorous cutaways that go back and forth between prep and party, it will soon be obvious that the truffles aren’t just for her guests but for her as well. Garnishing more than 32.7M views and 263.4k likes on TikTok and Instagram, fans raved about running to the store to grab their own Lindor Chocolates ahead of the game. Not to mention her husband, Jason Kelce, who had a Super Bowl partnership with top competitor Reese’s, also mentioned how the chocolate was so good on her post.