REESE’S FOOTBALLS
Reese’s set out to create the tastiest NIL deal in history. From ideation to execution, perfectly crafting the right team means finding common ground between partners. What better similarity than the brand name itself. We signed all 12 Reese-named NCAA D1 football student-athletes to the brand’s first ever NIL deal, Team Reese.
With the partnership of a lifetime, Team Reese received one of 12 ever made custom-tailored orange blazers with corresponding gold “cup-links”, an ambassadors-only gold chain and a custom Reese’s footballs mini fridge.
Don’t worry we didn’t leave media in the dark. To spread the fan love, reporters received custom media kits complete with a Reese’s inspired mini corn hole board to pre-game along with their football-shaped Reese’s before watching Team Reese dominate the 2022 Football season.
Client
The Hershey Company // Reese’s
Awards
AdAge (Winner): Top 5 NIL Partnerships of 2022
The Gail Awards (Winner): Partnerships & Collaborations
PRSA MN (Finalist): Influencer Engagement to Expand Awareness
FH Internal — Bend the World (Winner): Most Creative Campaign
CREDITS
Agency: FleishmanHillard
Producer: Tyler Liebentritt
Executive Creative Director: Joel Rodriguez
Creatives: Alexandra Kenny & Lucas Capozzi-Shanks
Account: Annie Dubsky, Jessie Clapper, Paige Weber & Tyler Liebentritt
Production Company: Zing + How Design
Producer: Meggan Tallon
Talent: Team Reese
Andrew Reese, Delaware State University
Brody Reese, University of Tulsa
Cameron Reese, Troy University
Courtney Reese, University of Nevada Las Vegas
David Reese, University of Florida
James Reese IV, Tennessee State University
John Reese Bellew, Safety, Auburn University
Max Reese, Tight End, Eastern Michigan University
Michael Reese, Defensive End, Duke University
Otis Reese, Safety, University of Mississippi
Quinton Reese, Safety, Liberty University
Richard Reese, Running Back, Baylor University