What do rock climbing and interventional cardiology have in common? A lot more than you think! In a scripted match cut inspired, marketing campaign our team set out to film one of most logistically challenging shoots the brand has ever sold in to their leadership team to show just how Philips interventional cardiology solutions drive better heart care.

With the help of Mt. Everest climber and interventional cardiologist, Qaisra Yasmin Saeed, M.D. we created a magic flurry of assets to be distributed on social, web and OOH. Her drive to challenge herself in the most demanding environments was conveyed through this short film where every move counts and every decision is critical. From climbing the highest peaks on earth to performing interventional procedures in the cath lab. Just like us she is driven, passionate and committed to deliver better heart care. Philips was there to empower her and interventional cardiology teams everywhere with innovative solutions that help them deliver exceptional care to their patients.