WaterWipes, the world’s purest wipes, set out to raise brand awareness around Halloween with a simple solution, by getting Hallowclean. Throughout spooky season, WaterWipes protected and celebrated the right to get messy through a partnership with Nextdoor.

On Halloween night, in 10 markets across the U.S., WaterWipes placed Hallowclean stations stocked with free wipes throughout neighborhood trick-or-treating routes. Found via the Nextdoor Treat Map, parents could easily stumble upon the stations and embrace the mess of their chocolate-mustached monsters on the go. Parents in NYC, Chicago, Dallas, Denver and Los Angeles were mapping out their messy little monster’s candy routes and could download the Nextdoor app to view the "W" on the Treat Map to see just where the Hallowclean stations were located.

WaterWipes did not stop there, prior to Halloween, WW partnered with Kelly Rowland and her son, Noah, to debut the first-ever Hallowclean Machine in Brooklyn, NY that detects kids’ messes then dispenses WaterWipes to clean them up.