Somedays you get to work on an account with a dream partnership and a dream team, well this was one of those moments. With a slew of productions over the course of the 2023 summer, I flew out to Woking, UK to capture what started out as the Webex Suite Commercial then with the help of the partnership team turned into creating a Webex powered Track Insights series.

Webex wanted to demonstrate just how vital their communications and technologies are to one of the leading Formula 1 racing teams with the Board Pro. Utilizing their senior race strategists and McLaren driver, Oscar Piastri, consumers immersed themselves into four tracks across the 2023 schedule. Through the series of long and short form content Webex posts as well as tailored McLaren posts for LinkedIn + Instagram Stories, the team provided a glimpse into one of the hottest teams in a skyrocketing in popularity sport.